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IBM, Walmart, and CVS.Īs Iron Galaxy’s Co-CEO, Chelsea Blasko is the “Wizard of Oz” who runs the company’s day-to-day operations and makes all of the magic happen from behind the curtain. As their Head of Marketing // CMO, he built numerous campaigns aimed at engaging with fans and activating brand partnerships featuring gaming pros and creators in Fortnite, PUBG, CS:GO, Gears of War, Rocket League and Apex Legends, across three continents.Īn agency and global brand veteran, he has led marketing organizations focused on driving engagement and results at the intersection of brands and technology having represented blue chip organizations including NEXTVR (immersive virtual reality live sports & entertainment experience – acquired by Apple), MERIDIAN (retail-focus SaaS-based augmented reality platform), Alcatel/TCL, VIZIO, Kellogg’s, AB-InBev, NASCAR.
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With over 20 years of marketing and product integration experience, he brings his talents to Xsolla from the esports industry where he most recently helped build the Ghost Gaming brand, sponsorship sales, media relations, social presence and online store, prior to its acquisition. He is a creator of successful partnerships, collaborations and campaigns for brands and organizations aimed at elevating their awareness, perception and experience in the global marketplace. Les employés et les cadres de l'industrie seront invités à collaborer afin de mettre à jour la terminologie du jeu vidéo, tandis que les autres encourageront les consommateurs à jouer en français et à leur faire découvrir les terminologies françaises des mots utilisés par l’industrie et ce, de façon ludique.īerkley Egenes is the Vice President of Marketing at Xsolla specializing in creating and marketing solutions aimed at helping our partners reach more players and earn more revenue. À cette occasion, de nouveaux projets financés par l’Office québécois de la langue française pour encourager l’utilisation du français seront annoncés.
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En collaboration avec le Consulat de France à Québec, La Guilde vous invite à découvrir des acteurs engagés dans l’utilisation du français dans le milieu du jeu vidéo. Il n’y a qu’à penser à l’énorme bassin que représente l’Afrique. La langue française peut aussi représenter un élément différenciateur pour certains jeux afin d’atteindre de nouveaux joueurs et de nouvelles communautés. PRESENTED IN FRENCH - L'utilisation du français au travail dans l'industrie du jeu vidéo est une valeur importante pour de nombreux studios. The French language in the video game industry: cultural identity and commercial opportunity She is also a founding member of the artist collective Joylab, whose collaborative work has been recognized by VRScout, VRFocus, Venturebeat, &. In her two years there, she was an A+E Networks & NYC Media Lab: AR/VR Prototyping fellow and TimeWave XR Fellow, supported by Time Inc. In 2019, Asha received her MPS from ITP, New York University Tisch – Interactive Telecommunications Program where she specialized in virtual, augmented, and mixed reality (XR), with an emphasis on multi-user, social, & collective experiences. Her newest company – Seneca Interactives – holds a mission to innovate Native American communities using eCommerce, colocation, & cloud services. It received a $2 million dollar valuation from Broadway Tech accelerator in 2020. Playmantic is a collaborative XR authoring platform that helps schools teach English literature using educational gaming. Veeraswamy is the founder of Playmantic and Seneca Interactives. She believes in leveraging indigenous data & technological sovereignty for positive outcomes & recently ran for political office as Seneca Nation of Indians councillor candidate in the 2020 elections. Asha Veeraswamy (Seneca Nation of Indians – Wolf Clan) is a creative technologist, entrepreneur, & new media artist who is passionate about helping communities bridge the digital divide.